Here is an interesting trick I picked up along the way when it comes to ordinal outcomes and some unvalidated measures. If you run skewness and kurtosis statistics on the ordinal variable and its distribution meets the assumption of normality (skewness and kurtosis statistics are less than an absolute value of 2.0), then you can "upgrade" the variable to a continuous level of measurement and analyze it using more powerful parametric statistics.
This type of thinking is the reason that the SAT, ACT, GRE, MCAT, LSAT, and validated psychological instruments are perceived at a continuous level. The scores yielded from these instruments, by definition, are not continuous because a "true zero" does not exist. Scores from these tests are often norm- or criterion-referenced to the population so that they can be interpreted in the correct context. Therefore, with the subjectivity and measurement error associated with classical test theory and item response theory, the scores are actually ordinal.
With that being said, if the survey instrument or ordinal outcome is used in the empirical literature often and it meets the assumption of normality as per skewness and kurtosis statistics, treat the ordinal variable as a continuous variable and run analyses using parametric statistics (t-tests, ANOVA, regression) versus non-parametric statistics (Chi-square, Mann-Whitney U, Kruskal-Wallis, McNemar's, Wicoxon, Friedman's ANOVA, logistic regression).
This type of thinking is the reason that the SAT, ACT, GRE, MCAT, LSAT, and validated psychological instruments are perceived at a continuous level. The scores yielded from these instruments, by definition, are not continuous because a "true zero" does not exist. Scores from these tests are often norm- or criterion-referenced to the population so that they can be interpreted in the correct context. Therefore, with the subjectivity and measurement error associated with classical test theory and item response theory, the scores are actually ordinal.
With that being said, if the survey instrument or ordinal outcome is used in the empirical literature often and it meets the assumption of normality as per skewness and kurtosis statistics, treat the ordinal variable as a continuous variable and run analyses using parametric statistics (t-tests, ANOVA, regression) versus non-parametric statistics (Chi-square, Mann-Whitney U, Kruskal-Wallis, McNemar's, Wicoxon, Friedman's ANOVA, logistic regression).
