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    Research designs are used to answer research questions

    Research designs are chosen based on research questions

    Feasibility of research designs also depends upon research questions

    The methodology or research design used in a study is employed to answer the research question. Without a research question, there is no reason to have a methodological approach. Observational research designs like cases series, case-control, cross-sectional, retrospective cohort, and prospective cohort are research questions related to associations between variables.  Experimental research designs are used to answer research questions related to causal effects.

    When choosing a research methodology, one word should always come to mind, feasible.  The feasibility of what you can and cannot do given time, money, resources, and collaborators must be taken into consideration before conducting a study.  Researchers that have limited amounts of the aforementioned may be better served by retrospective observational designs where data on predictors and outcomes already exists.  Prospective and experimental designs require much more time and effort to conduct.  A significantly larger amount of empirical complexity and experience is needed to conduct these types of designs.  There must also have to be sufficient time to follow-up on the outcomes of interest.

    The PICO (population, intervention, comparator, and outcome) mnemonic is an excellent tool for defining important parts of a research methodology.  The population should be defined in regards to inclusion and exclusion criteria.  In order for studies and experiments to be replicated, the intervention or treatment must be explicitly described.  If the goal of a research study is to show evidence of a treatment effect, then a comparison, control, or comparator group is necessary. Comparator participants should possess similar demographic and clinical characteristics to treatment participants to truly understand any associations or effects.  Finally, the primary outcome should be measured at the current "gold standard" level to increase the precision and accuracy of research findings.  The "gold standard" outcome is also more generalizable and understood by clinicians because it is part of their lexicon and cognitive schema.
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    Mastery of the literature

    Mastery of the literature leads to relevant research questions

    Become an expert in the empirical field of endeavor

    There is nothing more important when designing and conducting research than being heavily vested in the associated knowledge base. Research questions are born and formulated out of the literature. One cannot argue for a "gap" in the literature unless he or she has put forth the time and effort to know all of the literature. The literature also makes it very easy to make hard decisions in the preliminary phases of study planning.

    Here is what the literature can do for you:

    1. Give you an evidence-based measure of effect to use in an a priori power analysis. It will show more empirical rigor on your part if you use the values from the most current and highest-quality evidence available.

    2. Help you choose the "gold standard" outcome that is most generalizable and applicable to your audience and peers. Using the best outcome measure available increases the internal validity of your study as well. If the same outcome is used in many studies, then it has more validity evidence to back it up. This, again, shows stronger empirical reasoning on your part.

    3. Allow you to ask a question that is relevant and that will generate new knowledge. You will be able to pass the "So what?" question with ease when you know the literature. You will know what new knowledge needs to be generated and how it is relevant in the context of the existing literature.

    4. Help you choose the correct research design to answer your research question. If you find that the literature only has observational evidence related to your area of interest, then you can make the informed decision to employ a more complex design to yield causal effects.